We believe that we can make London an even better place to live than it already is. We stand for creating homes that Londoners love! Spaces that are personal and beautifully designed, and a great experience to match.

This is why we’ve invested in the very fabric of our business, this week we’re excited to roll out a new look and feel that celebrates our innovation, our design, and our technology, as well as the city we serve.

Shape is a brand that actively invests to do things differently. We’re always thinking of new ways to change the status quo of development. Just because that’s the way its always been done doesn’t make it right… right?

We’re confident that living in a Shape home is the best possible living experience and here’s why. Its simple, we obsessively emphasise that every shape touch point must adhere to our 4 brand pillars. By doing so, we ensure that every shape project is the best it can be.

The brand pillars are:

Design. Lifestyle. Service. Experience.

Simple.

So, why are we doing this?

Well, we understand.

We get that buying your home is a stressful experience. But we’re like you and we’re here to help every step of the way.

We take care of everything, you can be sure when you buy from us that you will be getting a home that has been meticulously designed with you in mind.

Not only that, but we promise the experience of buying your home with us will be a fun and memorable one, after all… this is a big deal.

Anyway, we hope you like our new brand identity and we hope you understand that we take what it represents very seriously… and the fact that it looks much nicer!

For more information about us check out the Shape section on our new revamped website.